Reimagined West Palm Beach Waterfront Estate With a $410,000 Video Wall Lists for $26,500,000

Known as Palazzo del Nord, the turnkey North Flagler Drive estate pairs approximately 150 feet of Intracoastal frontage and a deep-water dock with a complete 2023 renovation, a new infinity pool and unusually protected privacy next door.

At Palazzo del Nord, even the television required an architectural budget. The West Palm Beach estate contains a Planar TVF Video Wall integrated into its main living space at a reported investment of approximately $410,000—an extravagant piece of technology inside a house otherwise designed to evoke the glamour of an earlier Palm Beach.

That collision of old and new runs throughout the seven-bedroom waterfront residence at 3400 N Flagler Drive. Built in 2010 and comprehensively remodeled in 2023, the 9,582-square-foot house is asking $26.5 million and is being offered turnkey.

The setting is arguably more consequential than any individual interior feature. The 0.78-acre property has approximately 150 feet of direct Intracoastal frontage, sweeping water views and a private deep-water dock. According to the listing, the vacant neighboring lot cannot be developed, preserving an unusual degree of openness and privacy along this stretch of North Flagler Drive.

Listing agents Nicholas M. Gonzalez and Ryan Serhant of Serhant characterize Palazzo del Nord as a place where “the grandeur of Old Palm Beach has been masterfully reimagined for modern waterfront living.” Following the 2023 overhaul, that means Gatsby-inspired interiors now coexist with smart-home technology, walls of glass and a new infinity-edge pool seemingly merging into the Intracoastal.

A 2010 Estate Completely Reworked in 2023

Palazzo del Nord isn’t being presented simply as a 16-year-old house in updated condition. According to the listing, the entire residence underwent a “comprehensive, top-to-bottom remodel” in 2023.

The project introduced bespoke finishes and modern smart-home technology while preserving the architectural character of the original residence. A new roof was installed as part of the work, and the exterior was substantially transformed with a new infinity-edge swimming pool and spa.

That distinction is important in a market where the word “renovated” can encompass anything from cosmetic decorating to extensive reconstruction. Here, the listing describes a whole-house transformation involving finishes, technology, roofing and major exterior amenities.

The result is intended to retain the visual romance of an established Palm Beach-style residence without asking its next owner to accept older operating systems or dated interiors as part of the bargain.

Gatsby-Inspired Rooms Look Across the Intracoastal

Inside, the designers leaned into drama.

Soaring ceilings and detailed architectural elements establish a formal framework, while the principal rooms were designed with what the listing calls a “Gatsby-inspired” sensibility. A waterfront dining salon turns the Intracoastal into part of the entertaining experience, while a hidden room adds a more playful element to the floor plan.

The effect is deliberately different from the pale, minimalist interiors found in many newly built South Florida waterfront houses. Palazzo del Nord retains a stronger sense of theatricality, using architectural detail and defined rooms to create atmosphere.

Yet the relationship with the water is thoroughly contemporary. Large expanses of glass open the living areas toward the waterfront loggia and pool, allowing the interior architecture to give way to broader views outside.

That combination helps explain the property’s “Old Palm Beach” positioning. The reference is less about reproducing a historic house than bringing the social grandeur associated with older Palm Beach estates into a residence equipped for present-day waterfront living.

The Video Wall Cost About as Much as Some Houses

One of the clearest demonstrations of the renovation budget is mounted in the main living area.

The architecturally integrated Planar TVF Video Wall represents an investment of approximately $410,000, according to the listing. Rather than hanging a conventional large-format television on a wall, the system was incorporated as a statement installation within the architecture.

The price alone makes it a notable amenity, but its significance is also conceptual. Technology in luxury homes is often designed to disappear; here, the display becomes part of the room’s visual identity.

It is also indicative of the level at which the 2023 renovation was approached. A six-figure video installation makes little sense in isolation, and the listing presents it as one example of a broader commitment to customization throughout the house.

Whether a future owner values a video wall at anything approaching its installation cost is a separate question. As with landscaping, custom interiors or specialty construction, improvement expenditure doesn’t translate dollar-for-dollar into resale value. What it does establish is the unusually high specification of the renovation.

The Infinity Pool Was Built to Meet the Horizon

The waterfront side of the house provides the estate’s strongest visual sequence.

Walls of glass open toward a covered loggia overlooking the Intracoastal, allowing the indoor entertaining spaces to extend naturally outside. Beyond the loggia sits the infinity-edge swimming pool and spa added during the 2023 renovation.

The pool was positioned so that its vanishing edge visually aligns with the water beyond. From the house, the two bodies of water appear to meet, giving a relatively compact 0.78-acre property a much broader visual horizon.

That orientation also changes throughout the day. Morning light reflects across the Intracoastal toward the residence, while evenings shift attention to the illuminated pool, palms and waterfront entertaining areas.

For all of the investment inside Palazzo del Nord, this is the aspect of the property that cannot be recreated through renovation alone. The house can be remodeled again; its position directly on the Intracoastal cannot.

About 150 Feet of Waterfront Comes With a Deep-Water Dock

The property has approximately 150 feet of direct Intracoastal frontage, according to the listing, along with a private deep-water dock.

That gives the house a functional relationship with the water rather than simply a view. For owners who keep a boat, the dock allows the estate to operate as a waterfront base, integrating marine access directly into daily life.

The amount of frontage is also significant visually. Approximately 150 feet gives the residence and pool a broad water-facing exposure rather than concentrating the view through a narrower opening at the rear of the property.

The listing does not specify the dock’s dimensions, vessel capacity, water depth or fixed-bridge conditions, so those details would require confirmation before drawing conclusions about the size or type of yacht the property can accommodate.

What is clear from the supplied information is that the combination of direct frontage and private deep-water access forms a central part of Palazzo del Nord’s value proposition.

The Vacant Lot Next Door Is Supposed to Stay That Way

A less glamorous feature could prove considerably more valuable over time: what isn’t built next door.

According to the listing, the neighboring vacant lot cannot be developed. If that restriction is legally permanent as represented, it preserves additional openness and privacy alongside the estate in a way that an ordinary vacant parcel would not.

That distinction matters. A neighboring empty lot typically offers only temporary breathing room because a future owner may eventually build on it. A genuinely non-developable parcel can change the long-term character of a waterfront property.

For Palazzo del Nord, the result is an unusual combination of broad Intracoastal exposure and lateral separation along a prestigious residential corridor.

Because the supplied information does not identify the legal instrument or land-use restriction preventing development, buyers would need to verify the nature and permanence of that protection through the relevant property records. The listing’s claim is nevertheless one of the estate’s most consequential differentiators.

The Primary Suite Keeps Everything on the First Floor

The primary suite is privately positioned on the first level, allowing the owners to use the house without depending on stairs for their principal daily routine.

The suite has two spa-inspired bathrooms and separate boutique-style dressing rooms. Rather than creating one enormous shared bathroom and closet, the design gives each occupant a more independent private zone.

Additional guest suites are distributed through the residence, providing accommodation for family and visitors without intruding on the primary wing.

The property’s seven bedrooms are also supplemented by accommodations outside the principal household arrangement. A separate guest cottage creates another layer of privacy, while an additional one-bedroom suite can serve staff or guests.

That separation is particularly useful for a turnkey waterfront estate designed to host extended stays. Visitors can be accommodated with greater independence than would be possible if every bedroom were contained within the main residential circulation.

A New Fitness Center Faces the Water

Wellness was another focus of the property’s recent improvements.

A newly completed fitness center has been positioned to take advantage of panoramic Intracoastal views, pairing state-of-the-art equipment with a waterfront setting.

It is a small but telling design decision. In a residence with nearly 9,600 square feet, a gym could easily have been placed in an interior or lower-priority room. Giving it direct water views treats exercise as part of the estate’s primary lifestyle rather than a secondary amenity.

That approach mirrors the broader renovation strategy. Everyday functions—from watching television to working out—were elevated through substantial investment and deliberate placement rather than relegated behind the property’s more formal entertaining spaces.

Readers can explore the complete photography, current availability and additional property details through the Zillow listing here.

It Once Asked $39 Million. Now It Wants $26.5 Million.

Palazzo del Nord’s price history is almost as dramatic as its interiors.

The property first entered its recent marketing cycle in September 2024 at $39 million, or approximately $4,070 per square foot. By December of that year, the ask had fallen to $37.5 million.

Further reductions followed. The property was asking $31.9 million by August 2025, then returned at $29.95 million in December. In February 2026, the price dropped another 16.9% to $24.9 million before the listing was removed in May.

On Sept. 14, 2026, Palazzo del Nord returned to the market at $26.5 million, approximately 6.4% above that most recent $24.9 million ask. The current price is nevertheless $12.5 million, or roughly 32%, below the original $39 million asking price from 2024.

The more complicated comparison is with its most recent sale. Public records supplied with the listing history show a $9.292 million transaction in July 2021. The current $26.5 million ask is approximately 185% higher.

That difference should not be characterized as appreciation. The 2021 sale preceded the comprehensive 2023 renovation, including the new roof, infinity pool and spa, bespoke interiors, smart-home systems and other improvements. The listing does not provide the total renovation expenditure, making it impossible to separate improvement investment from subsequent changes in land and market value.

Older transactions—from $895,000 in 2000 to $425,000 in 1997—are even less useful for evaluating the current estate. They predate the construction of the existing 2010 residence and therefore do not represent sales of the same finished house.

At $26.5 million, the current listing equates to approximately $2,766 per square foot based on the supplied 9,582-square-foot figure. That metric, however, doesn’t directly account for the guest cottage, waterfront frontage, dock or the value of the broader site characteristics.

The Irreplaceable Part Isn’t the $410,000 Screen

The six-figure video wall may be the detail people remember. The more consequential features of Palazzo del Nord are considerably harder to put on an invoice.

A buyer could install another elaborate audiovisual system. An infinity pool could eventually be replaced, and even a comprehensive interior renovation will age as tastes and technology change.

Approximately 150 feet of direct Intracoastal frontage is different. So is a private deep-water dock. And if the restriction on developing the adjacent vacant property is confirmed as permanent, that protected openness adds another characteristic that cannot simply be commissioned by a future owner.

The 2023 renovation matters because it allows those underlying advantages to be enjoyed without requiring an immediate overhaul. Palazzo del Nord combines the architectural personality of an established estate with the technology, outdoor spaces and finishes of a much more recent project.

At $26.5 million, that convergence is ultimately the proposition: not simply an extensively renovated house on North Flagler Drive, but a turnkey waterfront estate whose most important luxuries may be the ones that cannot be built again.

Property Overview

Palazzo del Nord at 3400 N Flagler Drive in West Palm Beach, Florida, is offered at $26.5 million. Built in 2010 and comprehensively remodeled in 2023, the residence spans approximately 9,582 square feet with seven bedrooms and eight bathrooms on a 0.78-acre, or more than 33,890-square-foot, property.

The estate has approximately 150 feet of direct Intracoastal frontage and a private deep-water dock. According to the listing, an adjacent vacant parcel cannot be developed, providing additional openness and privacy that should be independently verified through the applicable property records.

The 2023 transformation included bespoke finishes, smart-home technology, a new roof and a new infinity-edge pool and spa. Interiors include soaring ceilings, a waterfront dining salon, hidden room and an architecturally integrated Planar TVF Video Wall representing an investment of approximately $410,000.

The first-floor primary suite has dual spa-inspired bathrooms and separate dressing rooms. The property also includes additional guest suites, a separate guest cottage, a one-bedroom staff or guest suite, a waterfront fitness center and resort-style loggia.

Palazzo del Nord is being offered turnkey.

Listing Representation

Nicholas M. Gonzalez and Ryan Serhant of Serhant represent Palazzo del Nord.

Their listing describes the residence as a reinterpretation of “the grandeur of Old Palm Beach” for contemporary waterfront living and emphasizes the combination of direct Intracoastal frontage, deep-water access, protected openness and the comprehensive 2023 transformation.

Nicholas M. Gonzalez
Serhant
Phone: 561-306-7220

Ryan Serhant
Serhant
Phone: 786-239-8205